CP Packaging

Landing page optimisation and PPC drives 88% of all leads

of conversions from PPC

 

Significant increase in revenue

 

“Your service has been excellent, right from the beginning, I feel very comfortable working with you guys. In summary, the website looks a cut above any of my competitors and it has exceeded my expectations.”

— Kem Gokay, International Director at CP Packaging

Objectives

CP Packaging is a food-grade packaging company designing and supplying custom packaging from their headquarters in London with some of the UK’s shortest lead times to some of the nations most loved eateries.

We expanded their tired one-page website into a fully responsive lead generating website – each landing page geared towards appealing to a specific market. This was supported by a PPC campaign designed to drive relevant traffic to key conversion pages. Three months since launch, 88% of conversions have come through this channel, leading to a substantial increase in revenue.

CP Packaging’s old website was dated and lacked the breadth and appeal that their business has grown to demand. Our brief was to create a new website that appeals to CP Packings key buyer personas and provided a detailed yet clear breakdown of all the products and services which CP Packaging provide.

  • Consult CP Packaging on the best practice for their online users supported by data

  • Design and build a fast and secure WordPress website that converts visitors into customers

  • Drive customers to the website via paid advertising channels

  • Monitor and report on the performance of the website, learning and improving to reduce Cost Per Lead (CPL)

Strategy

The old website was letting the user down and as a result many users were dropping out. The one-page layout limited content and the clients visibility across search engines. The remedy to this was to create a clean and responsive site, utilising UX processes to create intuitive site architectures and user journeys; leading to happier users and more conversions.


Action

Our kick-off workshops with the client enabled us to explore and understand the personas of CP Packaging’s customers. Working closely with the client, we were able to really understand what their users were looking for and how the buying process worked within their industry. This customer mindset was fundamental to the design direction for the landing pages and the user journey that leads to a conversion.

Our design team were able to bring the old CP Packing logo into the present with a simple yet bold logo, and branding that reflects the environmentally friendly side of CP Packaging.

Wireframes were produced and turned into full colour designs, with the skilful creation of 45 unique icons to represent the services and products; providing the site with a real wow factor. This level of detail took our client to the next level when compared to competitor websites, and this new visual advantage built trust and credibility with their market during the awareness and evaluation stages.

Whilst our design and development team focused on the build, our digital marketing team got to work on our client’s digital strategy, ensuring that everything was in place to create leads from launch day.

Results

The final solution is a professional website that appeals to the clients that CP Packaging work with – and aspire to attract – yet reflects the personality of their brand. The use of space, imagery, and customised iconography adds character across desktop, tablet, and mobile.

Clear call to actions ensures that there is a purpose and measurable intent to the user’s journey. Our digital team has ensured that CP Packaging will benefit from increased visibility in addition to the improvement in conversions.

Within three months, our work accounted for 88% of all leads coming through to our client, and proved yet again that our simple process produces powerful results.


Growth team

  • Laura D

    Head of Client Services

  • Tim P

    Tim P

    Graphic Designer

  • Louis L

    Louis L

    Head of Operations